Source: Globe and Mail

British Columbia native Seth Rogen is heading in March to the South by Southwest Film Festival in Austin, Tex., to promote the world premiere of his new comedy, Observe and Report. The film, written and directed by Jody Hill (Foot Fist Way), opens in theatres on April 10, and features the Knocked Up/Pineapple Express star as a bipolar mall cop who picks a turf battle with local police.